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商务英语试题及答案.docx


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商务英语试题及答案.docx
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pletesentences1—10.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targetsTheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.oexecutivesintheagerange25—35.Aconsumerprofileissimplyadescriptionofatypicalcustomer.panyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaignTheintroductionofaproducttothemarketiscalledtheproductlaunch.Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinflueneewhatpeoplebuy,whereandhow.elevel.Idon'thinkcuttingouradvertisingbudgetbyhalfisagoodidea.essfulandalwaysgeneratehugeprofitsinthelongterm.Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.I'mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:QuestionsRe-orderthewordstomakequestions.muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?doesendorsementmeanwhatWhatdoesendorsementmean?panysweaknesseswhatyour?pany'sstrengthsandweaknesses?rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?isteamleadingsaleswhoyour?pleteeachquestionwithanappropriateword.__Did yourmarketshareincreaselastyear? What kindofproductsdofootballersendorse? Are theydoinganymarketresearchatthemoment?_Which essful? Have youmetournewmanager? How oftendoyoulaunchanewproduct?__Has Kaoriphonedrecently?Skills:pletethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.WhatdoyouthinkofEureka!'?A:Hi,Vladi.Raulhere.(23) 7 B:Fine,thanks.Quitebusy,infact.A:(24) 4 B:Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.A:Excellent.(25) 2 B:Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.A:Thatsoundsgood.(26) 6 B:Well,weveincreaseditby2.5%.A:Sorry,Ididn'catchthat.(27) 3 B:No.2.5%.ButIthinkitmightgoupbyfiveoverthenextq
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