外文文献及其译稿题目德芙巧克力在中国市场的营销策略分析姓名谢谢学号专业班级工商管理0696班所在学院集美大学诚毅学院指导教师(职称)黄彩云二○壹○年五月十日外文文献Amarketer’•NedWelch•McKinseyQuarterlyMarketershavebeenapplyingbehavioraleconomics-,marketerswereusingit.“Threeforthepriceoftwo”offersandextended-paymentlayawayplansbecamewidespreadbecausetheyworked—’sinadvertentleadershipinusingprinciplesofbehavioraleconomics,,wehighlightfourpracticaltechniquesthatshouldbepartofeverymarketer’’scostlesspainfulInalmosteverypurchasingdecision,consumershavetheoptiontodonothing:’swhythemarketer’,,however,:,,likealllosses,—now—“ounting”,aseconomistsbelievetheydo,ountsincludewindfallgains,pocketmoney,e,
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