MoreonQualitativeDataCollectionandDataAnalysisFormsofDataJohnCreswell(1998)notestherearefourbasictypesofdatathatmaybecollected,dependingonthemethodologyused:ObservationsInterviewsDocumentsAudio-visualmaterialsMainTypesofQualitativeNotesFieldNotes(torecordallyourobservations)ountofwhathappensortranscriptions/observationsofvideosimportanttobethoroughintakingfieldnotes,particularlyattheearliestphasesofresearchPersonalNotes(PersonalDiary)personalreactions,howyoufeel,self-reflection,memories,andimpressionslikeadiary,soyoucanlaterseeyourowninfluenceonthedataandtheeffectsofpersonaleventsonthedatacollectionMethodologyNotesDescriptionofmethodsused,reasonsforusingthosemethods,(AnalyticMemo)emergenttrends,,andthereasonswhythosechangesweremadeWhatiscontentanalysis?Berg(2009)callsita“careful,detailed,systematicexamination”ofthedatagatheredthroughyourobservationsorinterviews,orsourceslikedocuments,archives,diaries,(whatisactuallyseen)LatentContentinterpretivereadingofunderlyingmeaningandsemantics(ponentsSender––message––audienceWhoisthesender?Whatisthemessage?–theme,emphasis,intentWhatgroupisthemessagedirectedat?InVivoCodesliteraltermsusedbyindividualsunderinvestigationrepresentsbehavioralprocessSociologicalConstructsConceptsformulatedbytheanalystWhattoexamineWhatisthelevelandunitofanalysis?ManifestContentWordsCharactersImagesItemsLatentContentThemesConceptsSemanticsClassesandCategoriesCategoriescanbedeductive(drawnfromtheory)orinductive(drawnfromda
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