consumer purchase intention towards icallymodified food…：消费者对转基因食品的购买意愿….pdf

Abstract —With the growing develo pment of ically modified (GM) technology around the world, the controversies of GM technology among all sector s of society have intensified. Consumer acceptance of the GM foods plays a key role in the controversies. This study aims to estimate Chinese consumer’s purchase intention toward GM foods and the factors influencing their intention. The results showed that quality benefit, price, education level, occupation and label checking will influence the purchase intention in different situations. Checking the label plays the most important role in influencing purchase intention no matter at premium or discount and no matter for GM soybean oil or GM livestock product. Furthermore, practical implicat ions for policy makers and marketing strategy of GM enterprises are also pointed out according to the findings of this study. Index Terms —GM food, purchase intention, benefit, label. I. INTRODUCTION With the growing development of ically modified (GM) technology around the world, the controversies of GM technology among all sectors of society have intensified. In the debate about GM food, the government, enterprises and consumer play different roles. Government has a significant impact on the development of GM food in terms of investment level, regulatory policy and public administration capacity of transgenic technology and