Jugaad Innovation Think Frugal.pdf

Radjou V2 - 02/13/2012 6:09 . Page i Praise for Jugaad Innovation ‘‘We are entering an age when humanity’s grand challenges are being solved by a newgeneration of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. XPRIZEhas proven the value of jugaad byleveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. pelling new book, Jugaad Innovation, articulates how you can start to plish amazing things on a shoestring. It is a vital read.’’—Peter H. Diamandis , founder and chairman, XPRIZE Foundation ‘‘Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West.’’—e F. Colony , CEO, Forrester Research ‘‘Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on panies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21 stcentury business leaders.’’—Carlos Ghosn , CEO, Renault-Nissan ‘‘The authors have it right: highly structured innovation processes can’t deliver all the breakthroughs required by today’s ‘speed of business.’ What’s called for are new practices that work with —not against—the forces that drive our petitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in pany—need right now.’’—Charlene Li , founder, Altimeter Group; bestselling author, Open Leadership i Radjou V2 - 02/13/2012 6:09 . Page ii ‘‘Businesses m