Ford战略分析报告－摩根斯坦利.doc

Ford战略分析报告-摩根斯坦利
Strategy Practitioner Tools
Core Tools
October 1999
*
? 1998, PricewaterhouseCoopers .
DRAFT: FOR DISCUSSION ONLY /Version: 660_w3/ppt/sf
Table of Contents
1 ANALYSIS PLAN
2 BREAKTHROUGH MODEL
PETITIVE BENCHMARKING
PETITIVE POSITIONING
5 PETENCTY ANALYSIS
6 CUSTOMER SEGMENTATION
7 EXPERIENCE CURVE
8 FINANCIAL MODELING
9 FIT VS. ATTRACTIVENESS MODEL
10 FIVE FORCES ANALYSIS
11 GANTT CHART
12 GAP ANALYSIS
13 GROWTH SHARE MATRIX
14 INDUSTRY VALUE CHAIN ANALYSIS
15 ISSUE TREE/ISSUE MAP
16 KEY PERFORMANCE INDICATORS
17 MARKET PROFITABILITY
18 PORTFOLIO ANALYSIS
19 REAL OPTIONS/STRATEGIC OPTION
20 SCALE CURVE
21 SCENARIO ENVISIONING
22 SENSITIVITY ANALYSIS
23 SEVEN S FRAMEWORK
24 STAKEHOLDER ANALYSIS
25 SWOT
26 VALUE BASED MANAGEMENT
27 VALUE CHAIN ANALYSIS
28 VALUE TREE
29 VOICE OF THE CUSTOMER
Analysis Plan Summary
The analysis plan details a problem-solving process and specific analysis which must be developed to assess a hypothesis. The analysis plan must be flexible and that the analyses to be conducted and the deliverables to be produced may change during the course of the project.
Analysis Plan
CLIENT EXAMPLE: HYPOTHESIS/ANALYTICAL PLAN
Hypothesis
Analysis
Info. Required
Info. Source
End Products
Overall Hypothesis
Organizational philosophy needs to be modified
Supporting Hypothesis
anization does not adequately support the business strategy
Define business system, operating environment
Define CSFs, organizational requirements along business system
Define how anization supports business system, CSFs
Key activities, processes by LOB
CSFs along business system by LOB
anizational elements impacting business system
Management interviews
Secondary research
HR documents
Business System Diagrams
Activity
CSF
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
Even after adjusting for asset write-up, financial performance has not met corporate expectations petitive standards d