网络营销计划书范文.doc

网络营销计划书范文网络营销计划书范文篇一:网络营销策划书例文某金银公司网络营销策划书(仅供学****者做思路参考)策划人:年月日目录一、前言·····································································································································2(一)本案策划目的··········································································································2(二)整体计划概念··········································································································234/1网络营销计划书范文二、网络营销环境分析··············································································································2(一)市场环境分析··········································································································2(二)企业形象分析··········································································································2(三)产品分析··················································································································3(四)竞争分析··················································································································3(五)消费者分析···············································34/2网络营销计划书范文·······························································4三、分析···························································································································4四、网络营销方案·····················································································································5(一)营销目标和战略重点·······························································································5(二)产品和价格策略······································································································5(三)渠道和促销策略······································································································5