178 麦肯锡—三星竞争对手分析(NOKIA).ppt

petitorAnalysis:NokiaSAMSUNGELECTRONICSCHINA(hina)August20,2001ThisreportissolelyfortheuseofclientpersonnelNopartofitmaybecirculated,quoted,panyduringanoralpresentation;pleterecordofthediscussion管理资源吧(),提供海量管理资料免费下载!绚绥下***泽忧贰捅船未楚唆龟茵辽值禽惹隙选韦城蚀朱耗协挽酗倦摹缅嘉178麦肯锡—三星竞争对手分析(NOKIA)178麦肯锡—三星竞争对手分析(NOKIA)PETITORANALYSISFRAMEWORK1BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofanizationandownership6FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelanizationstructureOwnershipstructureSalesProfit2Strategy3Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing管理资源吧(),提供海量管理资料免费下载!赃性坷旷荤力院梗薛铅阮藐谚猖田膜腾谩壳励昨引剧诈葡肥豆舀伐誊慌匪178麦肯锡—三星竞争对手分析(NOKIA)178麦肯锡—三星竞争对手分析(NOKIA)2KEYISSUESTOPROBE-NOKIAStrategyProduct/anization&ownershipFinancialperformanceHowdoesNokiapositionitselfnowandin2005?WhatareNokia’petitors?Howdoesitscurrentmarketpositionhelpachieveitsgoal?WhatisNokia’petitors’?WhatcustomersegmentsisNokiatargetingat?InwhichgeographicareasisNokiastrongorweak?HowdoesNokia’sproductdevelopmentmeetcustomerrequirement?HowdoNokia’petitors’?WhydoesNokialaunchexclusivespecialistshops?HowdoesNokiaprovidecustomerservices?HowmuchdoesNokiainvestinJVsandWOFEsinChina,andwhatarethemaindrivers?anizetoenabletheJVsandWOFEstoworktogether?HowstrongisNokia’sperformanceandwhatarethemajorcontributors?WhatisNokia’sperformancetrend?管理资源吧(),提供海量管理资料免费下载!妻拉耕涎窑凝撩帜嘴终彩窍威窝撅爪悯歼谭搔凡撤铀渡亚仓思噎缠看泛钉178麦肯锡—三星竞争对手分析(NOKIA)178麦肯锡—三星竞争对手分析(NOKIA)3BACKGROUNDINFORMATION1BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofanizationandownership6FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelanizationstructureOwnershipstructureSalesProfit2Strategy3Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing管理资源吧(),提供海量管理资料免费下载!骨郊味扇瘦层窒括腰链失铀稳辛碎寿颓望垒祭诣