下载提示
- 1.该资料是网友上传的，本站提供全文预览，预览什么样，下载就什么样。
- 2.下载该文档所得收入归上传者、原创者。
- 3.下载的文档，不会出现我们的网址水印。
文档列表
文档介绍
Ch1-*Chapter1 TheNatureofStrategicManagementStrategicManagement: Concepts&Cases11thEditionFredDavidCh1-*petitiveadvantage”petitionwhereasmilitarystrategyisbasedonanassumptionofconflictCh1-*InputsProcess(TransformationActivities)OutputsProducts&servicesFinancialresultsInformationHumanresults(Asystem)ExternalEnvironmentInternalEnvironmentCorporate&environmentsEmployees`workactivitiesManagementactivitiesTechnologyandoperationsmethodsHumanresourcesNonhumanresourcesRawmaterialsCapitalTechnologyInformationIndustrialenvironmentCh1-*ChapterobjectiveDescribethestrategicmanagementprocessExplaintheneedforintegratinganalysisandintuitioninstrategicmanagementDefinekeytermsinstrategicmanagementCh1-*-*HistoricaldevelopmentofstrategicmanagementTheprescriptive,deliberateorplannedapproachisbasedonlongtermplanningwhichseekstoachievea“fit”anizationalstrategyandtheenvironmentinwhichitoperatesThisapproachviewsstrategicmanagementasahighlysystematizedanddeterministicprocess(Andrews,Ansoff,Argenti)Ch1-*HistoricaldevelopmentofstrategicmanagementCriticismoftheplanningapproachTheprescriptiveparadigmofstrategicmanagementhasbeencriticizedasbeingunrealistic,petitiveadvantagecanbegainedbybeingopportunisticandtakingadvantageofunforeseenopportunitiesCh1-*1980sthedevelopmentofmodernstrategymanagementMichaelEugenePorter()petitiveAdvantageofNations,MichaelPorter’,'sstrategicsystemconsistsprimarilyof:Porter'sFiveForcesAnalysisstrategicgroups(alsocalledstrategicsets)thevaluechainthegenericstrategiesofcostleadership,productdifferentiation,andfocusthemarketpositioningstrategiesofvarietybased,needsbased,essbasedmarketpositionsglobalstrategyPorter'petenceforregionaleconom
第一章战略管理概述ppt课件 来自淘豆网www.taodocs.com转载请标明出处.