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高级综合商务英语unit.ppt


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Unit Four
Information Technology
1
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Lead-in
Text A: Silicon Valley Visionary Who Put Apple on Top
Text B: Nokia at the Crossroads: Blazing Platforms
2
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Lead-in
3
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Lead-in
Are you using a smart phone, such as the iPhone or the Samsung Galaxy?
What applications do you use most often?
Do you think the using of smart phone has changed your life style?
4
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Lead-in
Discussion:
What are the pros and cons of using smart phones?
5
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Text A
Silicon Valley Visionary
Who Put Apple on Top
6
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Structural Analysis
Para.
Main Topics
Para. 1-3
A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.
Para. 4-12
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now.
Para. 13-16
A brief recall of Steve’s early life and his ups and downs before returning to Apple in 1997.
Para. 17-28
A discussion of the reasons that make Steve Jobs and the Apple a daunting success for rivals to compete.
7
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Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
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…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
Part I Sentence Interpretation
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the level of anticipation whipped up in advance of th

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  • 时间2020-11-11