公共事件中的微博传播%3a话语变迁与议题建构.pdf.pdf

公共事件中的微博传播:、, 我们的时代也由论坛时代、博客时代升级到了微博时代。作为一种新型的自媒体,微博一经产生,便以其强大的信息传播功能和舆论引导功能介入到公共事务之中,显示了其在民意表达、爱心互动、组织协调和公权力监督中的强大生命力和广泛影响力。在当代经济全球化、信息网络化与政治民主化的国际性潮流大背景下,对微博传播的正确认识及其合理利用已经成为了学术界广泛关注而又尚未深入的一个重要课题。本文试以新浪微博对7·23甬温线动车追尾事故的报道为例,以微博传播中民意表达的新特点为切入点,通过内容分析法和个案分析法相结合的研究路线,论述了微博时代话语主体、话语内容、话语方式、话语功能等结构的变迁以及在此基础上促成的微博议题建构功能的实现,深入分析了微博的传播信息传播机制、舆论引导机制以及二者之间的互动关系,揭示了微博传播在公共事件中的表现及其对公共事件走向的影响,探讨微博传播给传统媒体和官方机构带来的冲击和挑战,并为规避微博传播的负面影响提出可供参考的建议。关键词:微博话语变迁议题建构甬温线动车事故 MCRO—MUN CAT 0N N PUBL CEVENTS: CHANGE OF D SCOURSE AND AGENDA BU LD NG ABSTRACT Intheprocess ofchange thattheIntemetdeveloped byWeb ,ourtimesby theforum,blog era era ofupgrading tothe micro—blog anew media,micro-blog once produced,with itspowerful function ofinformation spreading and public opinion guidance functions involved inpublicaffairs,shows publicpowerful vitalityand wide influence in theexpression ofpublicopinion,loving anizational coordination trendbackground ofthecontemporary economic globalization,work and politicaldemocratization,the correct understanding and reasonable use tomicro—blog spread e animportant topic inacademia widespread concern but not yetin- articletries to takethereports ofSinamicro—blog on 7·23Yong Wen linebullettrainsrear-end accident astheexample,and takethe new characteristicofpublic opinion expression inthe spread ofmicro—blog as a startingpoint,Discusses the discourse structure changes inthemicro—blog times such as discourse subj ect, content ofdiscourse,mode ofdiscourse,discourse functionand SOon,and on thisbasis torealizethefunctionofmicro—blogagenda building,Through content analysis and case analysis bined withthestudy ofroute,In—depth analysis of the micro—blog dissemination of information dissemination mechanism,public opinion guiding mechanism andtheinteractionbetween the two,Reveals theperformance ofmicro—munication inpublic events anditseffect topublic eve