Chapter 1: Globalization and International Linkages 全球化和国 际化
Characteristics of MNCs:
manufacturing, distribution, R&D, high-value-activities abroad
develop international managementexpertise
10 flatteners:
1. 11/9/89 柏林围墙倒塌
2. 8 /9 /95 网景浏览器的诞生
3. Work flow software 工作流程整合的 软件
4. Uploading 开放原始 码运动
5. Outsourcing 业务 流程外包
Offshoring 境外生 产
Supply-chaining 供 应链
8. Insourcing 承包企 业 内部 业务
In -forming资讯搜索革命
TheSteroids 高科技工具
TheinfluenceofMNCs:
Poverty: Enhancedor Diminished?贫困:增虽还是减弱)
Child Labor: Increasedor Reduced?
Women: Harmedor Helped?
Democracy?(民主)
Culture: Imperiled or Enriched?濒危或丰富)
WagesandLaborStandards?
Environment?
Corporations: Predatory(掠夺性)or Beneficial?
Chapter3 : Ethics and Social responsibility (商业伦理和社会责任)
PyramidofCorporateSocialResponsibility(CSR)
rhe Pyramid of Cerporatf Sneial R十片pen姐ilMUty
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2 <s 站Z "旳 nr 护 cTfr.-reH srUrtbii£i2 ifraiiTtcs m the iommuniry; imprnvtEconomi cComp onen ts(Resp on sibilities)
It is importa nt to perform in a manner con siste ntwith maximiz in gearnin gsper share.
It is important to be committed to beingasprofitable aspossible.
It is important to maintain a strong competitive position.
It is important to maintain a high level of operating efficiency.
It is important that a successful firm be defined as one that is consistently profitable.
LegalComp onen ts(Resp on sibilities)
It is importan
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