2020年新编进出口英语函电UNITONE.ppt

新编进出口英语函电UNITONE
Up-to-date Correspondence for Import & Export
Requirements:
1. Be on time for class;
2. Preview what you are going to learn next class and review what you have learned in time;
3. Finish all the exercises assigned;
(oral work ,written task, pre-class work and in-class work)
4. Evaluation based on your attendence, class performance and your exercises
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新编进出口英语函电UNITONE
Why do we learn letter writing?
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新编进出口英语函电UNITONE
We have to communicate.
Three channels for communications:
Vis-à-vis [‘vizəvi]（面对面）
Verbal
Written
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新编进出口英语函电UNITONE
Three Considerations for Evaluation ofChannels
Money
Time
Documentation
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新编进出口英语函电UNITONE
UNIT ONE
Presentation and Layout of
Business Letters
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新编进出口英语函电UNITONE
A letter is like a visit on paper.
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新编进出口英语函电UNITONE
All the elements of business letter style come together to produce a reflection on paper not only of the writer’s ability and knowledge …… but also of an organization’s total image.
from Merriam-Webster’s Guide to Business Correspondence
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新编进出口英语函电UNITONE
Well-written letters reflect a firm’s pride and concern for quality; Poorly-prepared correspondence can produce a negative impression that its recipients may have second thoughts about pursuing business with the firm. from Merriam-Webster’s Guide to Business Correspondence
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新编进出口英语函电UNITONE
Essential qualities for well-prepared business letters:
Good quality stationery
Neat typing or printing
Even spacing
Short paragraphs
Correct grammar, spelling and punctuation
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新编进出口英语函电UNITONE
Good Quality Stationery
Letter sheet: plain white bond paper, unruled.
with letterhead printed or engraved in
black, grey or white.
size: 21x30 cm, or A4.

Envelope: matching the letter sheet in quality; conforming with letterhead
in printing or engraving
size: 22x11 cm
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