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广告教程：好与棒的故事GOOD VS GREAT.ppt

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Great vs. Good
(A tale where ‘good’ is the bad guy)
For the Miami Ad School in Europe, July 2010
Simon Law
Executive Planning Director
True Worldwide
Open, Honest, Bias
I have worked at:
KHBB, Saatchi & Saatchi
Goodby Silverstein & Partners
Kirshenbaum Bond & Partners
WCRS, TBWA, SapientNitro
And friends of mine work or worked at:
Wieden+Kennedy, Fallon, Mother
AKQA, CP+B, Apple
DisclaimerThis is neither an exhaustive, nor official list of “greatness”
Four acts:
i. What “great” looks like
ii. The elusiveness of “great”
iii. The enemies of “great”
iv. Three tips to help you find “great”
Act i: What “great” looks like
(sit back and enjoy)
“Great” inhabits a different world
(in any and every medium)

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