落地配模式在家具配送中的应用研究.doc

毕业论文
题 目：落地配在家具配送中的应用与研究
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专 业： 物流管理
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2014年5月 14日
摘 要
近几年，电子商务在家具行业开始悄然兴起，很多知名家具品牌纷纷“触网”，电子商务逐渐成为家具行业营销的新宠。家具企业的产品的线上交易能否成熟完整的开展就集中在物流配送上，家具企业物流水平的高低直接影响企业的整体效益。落地配的出现可以为家具电商的最后一公里物流配送问题解决难题，提高服务质量和顾客满意度，降低企业物流成本。本文主要采用了综合归纳、文献研究和系统分析的方法，从中具业电子商务的现状研究着手，在分析解决问题的基础上，注重研究结果的可操作性，研究的结果希望可以对中具业电子商务的发展具有借鉴作用。
关键词：家具电商；家具配送；落地配
ABSTRACT
In recent years, e-commerce in the furniture industry has risen quietly. Many well-known furniture brands start associating with internet and e-commerce has become popular in the furniture marketing. Whether can furniture online trading develop completely rely on logistics distribution and the level of logistics directly affects the overall efficiency of the enterprise . The appearance of Cash on delivery in furniture industry can solve the problems of The last-mile delivery and improves service quality as well as the customer satisfaction, meanwhile it can reduce logistics costs. This article mainly contains the comprehensive induction, literature study and system analysis method. Based on the analysis of solving the problem, this article is started from the research of the furniture e-commerce’s situation. It is hoped that the results of the study can be a reference for the development of China's furniture industry e-commerce.
Key words: Furniture industry; distribution logistics; Cash on delivery
目 录
1. 引言……………………………………………………………………………1
家具物流配送背景…………………………………………………………1
落地配应用于家具配送的意义……………………………………………1
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传统家具行业物流配送现状……………………………………………2
电子商务环境下家具配送现状…………………………………………3
3. “落地配”概述…………………………………………………………4
3．1 落地配的概念.....................