微软营销策略(课堂ppt).ppt

Microsoft
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Contents
Introduction
The marketing strategies of Microsoft
Conclusion
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The basic information about the company
The address Company headquarters  :Redmond
Chief executive officer（CEO）：Steven A. BallmerCountry: America
Staff number:90000
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Products range
windows
Hardware
products
Application
software
web
service
MAIN PRODUCTS
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In addition to the launch of the Microsoft Windows computer operating system called Windows. Along with the computer hardware and software of the system continuously upgrade, Microsoft's Windows operating system are constantly upgrading from 16bits, 32 bits to 64 bits operating system.
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Main products—operating system
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The most famous Application is Microsoft Application Center 2000. It is a deployment and management tool.
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Hardware products :
Windows Mobile
Windows Media Player 11
Desktop Search
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1999 MSN Messenger
MSN is Microsoft introduced chatting tool, like QQ, usually everybody chat with each other by MSN in foreign countries.
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Microsoft Flight Simulator XBOX360
Shadow run
Games
Age of Conan: Hyborian Adventure)
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