Hotel industry increasingly competitive market, in order to strengthen the vitality of the hotel market, corporate businesses who use all available means of hotel marketing hotel marketing activities. So what are hotel promotions? And how to use it? Economic improvement of living standards, the hotel industry, competition is more and more serious homogenization, in such a reinforced concrete of the urban forest, the quiet of the bow will not find a way to walk, and therefore, the major size small hotels are racking their brains to launch a variety of promotional activities, so that my hotel a little sound, a little ring. Simply put, the hotel industry, with sales of other products in different industries, it is selling a service, is the use of external material tangible services plus intangible inner fused together to give the customer presents a "product", we to take advantage of this fusion of hardware and software conditions, targeted promotions to select hotel Keywords: hotel market competition, sales and service promotions 目录 第一章 引 言 1 第二章 促销概述………………………………………………………………… 关键概念………………………………………………………………… 第二章 酒店促销的作用……………………………………………………… 传递产品销售信息……………………………………………………… 创造需求,扩大销售……………………………………………………… 突出产品特色,增强市场竞争力……………………………………… 反馈信息,提高经济效益……………………………………………… 第四章 酒店促销的构成………………………………………………