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托福阅读材料-你是否适合创业?--托福.docx


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托福阅读材料:你是否适合创业?--托福
很多同学毕业或者留学之后,都想选择自己创业。不过,大家也需要知道,创业是有一定风险的。开始创业之前,你必须检查一下自己的硬件和软件,看是不是真适合创业。下面,就带你进入今天的托福阅读材料:你是否适合创业。

Adapted from the upcoming book THE WALL STREET JOURNAL COMPLETE SMALL BUSINESS GUIDEBOOK (Three Rivers Press, Dec. 29, 2009).

Starting a business is a lot like becoming a parent. Not only do you have to prepare for your start-up emotionally and financially, but you have to be committed to its constant needs until it's mature enough to hum along on its own. And even then (much like a child) it will always need you in some capacity, no matter how old it gets.

创业很像当父母。你不仅要在感情上和财务上为自己的企业做好准备,还必须满足它持续不断的需求,直到它足够成熟可以自行运转。即便到了那个时候(很像长大的孩子),它仍然总是需要你投入一定的精力,无论它有多么成熟。

Here are five questions to ask before you start your own business:

在你考虑自立门户之前,不妨问问自己以下五个问题:

1. Am I passionate about my product or service? 我对自己的产品或者服务充满热情吗?

Let's face it: the start-up phase is stressful. You will find yourself questioning whether you've made the right decision, especially when the hours are long and the initial profits (if any) are lean. As the business owner, you're also chief salesperson for your company. Your enthusiasm for your product or service— whether it's hand-knit sweaters or top-notch tax preparation— is often the difference that hooks cust

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