F幼儿教育机构的产品推广.doc

摘要
随着我国经济的健康、稳定发展，社会和人民对教育的需求不断的增长。从我国的实际来看，国家教育体系还存在许多问题，既有体制方面的，也有管理方面的。为了适应快速增长的教育需求，国家通过教育体制改革来促进教育事业的发展进程，教育市场化已成为我国教育事业发展的必由之路。
学前教育是教育链中基础的基础，是目前市场化最早，市场化比例最大的教育领域。目前，学前教育市场的竞争非常激烈。如何生存，如何发展，已成为学前教育机构所面临的主要问题。学前教育机构要想在激烈的市场竞争中生存，对营销必须给予充分的重视。可以说，营销是学前教育机构经营的关键所在。
F幼儿教育培训机构是一所从事学前教育的私人教育培训机构。在激烈的市场竞争中生存与发展是该幼儿园面临的迫切的问题。文章从F幼儿教育培训机构的成立背景，经过大量的问卷调查，详细地介绍了该机构的教育理念、主营产品等。在明确F幼儿教育培训机构的优势与劣势的基础上提出产品推广策略，以其为其他幼儿教育培训机构的产品推广提供参考意见。
关键词：学前教育∕问卷调查∕教育理念∕产品推广
Abstract
Along with our country economy health, stable development, society and people's demand for education continues to grow. From the reality of our country, the national education system still exist many problems, which have the system aspect, also has the management aspect. In order to adapt to the rapid growth of education needs, the state through the educational system reform to promote the development of education the process, education market has become China's education development, the route one must take.
Preschool education is the education chain foundation, and is currently on the market the earliest, the largest proportion of the education market. At present, preschool education market competition is very intense. How to survive, how to develop preschool education institutions, has become the major problems facing. Preschool education institutions to survive in the intense market competition, the marketing must be given full attention. Can say, marketing is a preschool education institutions operating key.
F early childhood education training mechanism is a pre-school education private education and training institutions. In the fierce market competition in the survival and development is the urgent problem in the kindergarten. The article from the F early childhood education training establishment background, through a questionnaire survey, this paper introduces the concept of education institutions, main products. In the clear F early childhood education trai