星巴克与体验营销外文文献.doc

XX科技学院
2015届双学位本科毕业论文（设计）
英文文献
学生姓名： XXX
所在院系： 经济与管理学院
所学专业： 市场营销
导师姓名： XXX（教授）
完成时间： 2015年1月5日
题目Starbucks For America. (cover story)
作者Foroohar, Rana
来源:Time. 2/16/2015, Vol. 185 Issue 5, p18-24. 7p. 8 Color Photographs.
Howard Schultz is transforming his company. Changing the country is going to be harder
The 61-year-old Starbucks CEO doesn't mind tears or hugs or displays of emotion of any kind. This is front and center on an icy January afternoon in New York City, where Schultz is leading a forum on race. Shocked by recent police shootings and unrest in Ferguson, Mo., New York City and Oakland, Calif., he decided to hold open meetings in five cities where Starbucks employees from top managers to entry-level baristas could speak frankly about their experiences with racism.
A little more than 40% of the company's baristas are minorities, and the audience of 400 or so at Cooper Union's auditorium reflects that. Schultz has just come from a meeting with New York City police commissioner William Bratton in which the two discussed ways the company could help ease tensions. Like a candidate holding forth during a televised town hall, Schultz is speaking from a spot on the floor near the crowd. "People have told me we shouldn't touch this issue, that we might stir things up, upset the shareholders. I don't agree with that," he says. "Co