红海战略蓝海战略.ppt

Blue Oceans Blue Oceans and and Other BIG Strategic Ideas Other BIG Strategic Ideas What You Will Learn What You Will Learn ?? e familiar with concepts behind Blue e familiar with concepts behind Blue Ocean Strategy Ocean Strategy ?? Learn what MPI has done to apply Blue Learn what MPI has done to apply Blue Ocean concepts to your association Ocean concepts to your association ?? Learn about Learn about net creation and open net creation and open innovation innovation ?? Formulate ideas on how you might be able Formulate ideas on how you might be able to apply these ideas to your own work to apply these ideas to your own work Red Red Oceans Oceans represent all industries in existence represent all industries in existence today. today. They have defined rules, competitors, and market They have defined rules, competitors, and market boundaries. boundaries. Key words might include Key words might include petition , , price wars price wars , , market share market share , , commoditization, benchmarking, commoditization, benchmarking, strategic positioning, value add strategic positioning, value add . . Blue Oceans Blue Oceans represent all industries represent all industries NOT NOT in existence today. in existence today. This is undefined market space, otherwise known This is undefined market space, otherwise known as OPPORTUNITY. as OPPORTUNITY. Key words might be Key words might be value innovation, focus, value innovation, focus, differentiation, creation of demand, new differentiation, creation of demand, new marketplace marketplace Most Most blue oceans blue oceans are created from are created from red red ocean ocean companies expanding industry companies expanding industry boundaries. boundaries. For example, Cirque For example, Cirque du du Soleil Soleil or [yellowtail] or [yellowtail] (more on this in a bit) (more on this in a bit) The phrase The phrase ““ Blue oceans Blue oceans ”” is new, but t