中国汽车行业自主开发战略及创新经营.pdf

032025 172周样元中国汽车行业自主开发战略与创新经营摘要中国汽车工业的发展经历了起步、发展和高速成长阶段,如何培养自主开发能力,从而加强中国汽车工业在国内和国际市场上的竞争能力,是大多数汽车行业人士关注和争论的焦点。本文以创新空间的为基础,提出并论述了中国汽车行业自主开发的创新经营战略。文章首先提出了中国汽车行业在发展中所遇到的问题,认为由于外商在技术上和管理上的控制,以前的“市场换技术”战略在汽车工业经历了20多年的发展后遇到了无法突破的困境,进而已奇瑞为案例,提出自主开发已经成为解决中国汽车工业持续发展困境的唯一方案。文章同时认为自主开发需要转变观念,摒弃传统的封闭式创新,提倡以我为主的,集成外部有效资源的开放式创新,从而取得中国汽车工业自主创新的能力突破性进展。文章进一步以市场一组织一技术,和产品生命周期管理为基础,对中国汽车工业的发展提出创新经营的战略。认为中国汽车行业需要建立自主品牌的市场策略,创建自己独立的品牌;并且采用开放式创新的组织策略,有效利用全球范围内的技术创新资源;同时建立结构化的开发管理流程,建设和完善自主开发体系。通过市场、组织、技术相协调的体系建设,以创新经营为核心突破汽车工业自主开发的困境,为中国汽车工业提高国际竞争能力奠定基础。关键词:汽车、自主开发、创新经营、开放式创新 032025172周祥元中国汽车行业自主开发战略与创新经营 Abstract China has seen itsautomotive industryexperienced thestart-up,ramp up and high growth roadmap of how tobuild itsself-sustain development Capability tostrengthen petence in both domestic and international market has long been ahottopic concerned and even argued by most ofintelligences of itsautomotive thesis addresses the innovation management strategy ofself-sustaining development inChinese automotive industry based on theconcepts of innovation dimensions. The thesis opened uD with the problems encountered during the development of Chinese automotive control ofitsforeign partner over technologies and management has leadChinese automotive industry intodilemma from theprevious。Exchange Market WithTechnology” strategy during thepast the case ofChery’s rapid growth was addressed and brought uO with the unique solution of self-sustain development ,the ideas ofself-sustain development has to be changed fmm traditional。Closed Innovation”to。Open Innovation”to integrate effective outside resources but stillmanaged by themselves to break through the innovation capability dilemma ofChinese automotive industry. Furthermore,this thesis addressed theinnovation management strategy of the Chinese automotive industry based on anization, technology and product life-cyclemanagement,The Chinese automotive industry hasto buildup