中国经济管理大学 MBA课件《供应链管理》学员问题探讨与案例分析 (.pdf

文档由风行下载 2011 正式版：/ 友情提供
有志者事竟成，破釜沉舟百二秦关终属楚。苦心人无不负，卧薪尝 （清）蒲
胆三千越甲可吞吴。 松龄
男儿志兮天下事，但有进兮不有止，言志已酬便无志。 粱启超
志之所趋，无远弗届；穷山距海，不能限也。志之所向，无坚不 《格言联
入；锐兵精甲，不能御也。 壁》
中国经济管理大学
MBA 课件
《供应链管理》
学员问题探讨与案例分析
（苏尼尔•乔普拉著教材）
文档由风行下载 2011 正式版：/ 友情提供
CHAPTER ONE
Discussion Questions
1 Consider the purchase of a can of soda at a convenience store. Describe the various stages in the
supplychain and the different flows involved.
When a customer purchases a can of soda at a convenience store, his purchase represents the
end of a supply chain’s delivery of an item and the beginning of information regarding his
purchase flowing in the opposite direction.
The supply chain stages include customers, retailers, wholesalers/distributors, manufacturers,
and component/raw material suppliers. A customer’s purchase moves product towards the
customer and dollars and information towards the retailer.
The retailer places an order from the wholesaler/distributor to replenish stock, therebymoving
information back up the supply chainwhile moving product down the supplychain. As the
order is filled, the retailer will move dollars back up the supply chain.
The wholesaler/distributor transmits information and dollars to the manufacturer who produces
product and ships it down the supply chain to the wholesaler.
Finally (or initially, depending on your perspective) the manufacturer moves orders
(information) and dollars towards suppliers in exchange for material flow into their production
processes.
2 Why sh