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英国某商学院的EMBA课程讲座PPT Strategic Management 4.ppt


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英国某商学院的EMBA课程讲座PPT Strategic Management 4.ppt
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英国某商学院的EMBA课程讲座PPT_Strategic Management 4“Get the tools, break the rules, make a difference”: A conceptual map of the course
Definition and Dynamics of Strategy
What is strategy?
How can you be sure you are asking the “right” strategy questions?
How strategy develops: Context, Role-playing, Mental models, and Metaphors
Strategy Content
Competitive Forces in an Industry
Industry Evolution
Valuing Firm Resources
Capabilities for positioning
Strategy in Action
Implementing Strategy
Institutional strategy: Can strategy make a difference?
1

Strategic Management
Session 4
Industry Analysis
2

Industry Analysis
Last time we said that to develop our strategy further we need to know our competitive environment. Knowing this we can establish:
What do we need to do to shape the future action of competitors and other industry players?
How should we respond to the actions of competitors and other industry players?
3

The source of profitability is evolving and so is the role of the manager
4

What factors explain these changes?
Sustaining competitive advantage appears to be difficult
5

Top Ten U.S Traded Companies by Market Value
1. GE $494b
2. Cisco $447b
3. Intel $426b
4. Microsoft $362b
5. Walmart $307b
6. Nokia $271b
7. Exxon-Mobil $270b
8. Lucent $228b
9. IBM $196b
10. Citigroup $187b
1. IBM $37.6b
2. AT&T $36.6b
3. Exxon $24.2b
4. General Motors $14.5b
5. Schlumberger $11.9b
6. Amoco $11.8b
7. Mobil $11.7b
8. GE $11.5b
9. Sohio $10.8b
10. Chevron $ 9.6b
1980
1. Exxon $62.5b
2. GE $58.4b
3. IBM $54.1b
4. AT&T $48.9b
5. Philip Morris $38.7b
6. Merck $30.6b
7. Bristol-Myers Squibb $29.4b
8. Dupont $28.1b
9. Amoco $27.9b
10. Bell South $27.9b
1990
2000
6

Source: Jeffrey Williams
Then why are some industries able to sustain higher prices?
7

What drives profitability?
A: Intensity of competition in an industry which, in turn, is determined by the structure of the in
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