1/38
文档分类:研究生考试

蓝海战略之商务报表分析blue-ocean-strategy.ppt


下载后只包含 1 个 PPT 格式的文档,里面的视频和音频不保证可以播放,查看文件列表

特别说明:文档预览什么样,下载就是什么样。

下载所得到的文件列表
蓝海战略之商务报表分析blue-ocean-strategy.ppt
文档介绍:
Blue Ocean Strategy
W. Chan Kim and Renee Maubourgne
Edited by Chitchai P.
1



Agenda
Blue Ocean Strategy (BOS)
Creating Blue Ocean
Analytical Tools and Frameworks
Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on Big Picture
Reach Beyond Existing Demand
Get Strategic Sequence Right
Executing Blue Ocean Strategy
Overcome Key Organization Hurdles
Build Execution into Strategy
Conclusion
GJI,
*


Agenda
Blue Ocean Strategy (BOS)
Creating Blue Ocean
Analytical Tools and Frameworks
Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on Big Picture
Reach Beyond Existing Demand
Get Strategic Sequence Right
Executing Blue Ocean Strategy
Overcome Key Organization Hurdles
Build Execution into Strategy
Conclusion
Blue Ocean Strategy (BOS)
GJI,
*


Creating Blue Ocean
New Market Space
The Continuing Creation of Blue Oceans
The Impact and Imperative of Crating Blue Oceans
From Company and Industry to Strategic Move
Value Innovation: The Cornerstone of BOS
The Six Principles of BOS
GJI,
*


Impact of Creating Blue Oceans
Profit and Growth Consequence Figure (TBA)
GJI,
*


Value Innovation: The Cornerstone of BOS


Costs
Buyer Value
Value
Innovation
The Simultaneous Pursuit of Differentiation and Low Cost
GJI,
*


Red Ocean vs. Blue Ocean Strategy
Red Ocean Strategy
Compete in existing market space
Beat the competition
Exploit existing demand
Make the value-cost trade-off
Align the whole system of a firm’s activities with its strategic choices of differentiation or low cost
Focuses on adapting to external trends as they occur
Create uncontested market space
Make the competition irrelevant
Create and capture untapped demand
Break the value-cost trade-off
Align the whole system of a firm’s activities in pursuit of differentiation and low cost
Participates in shaping external trends over time
Blue Ocean Strategy
GJI,
*


The Six Principles of BOS
Execution Principles


Overcome key
内容来自淘豆网www.taodocs.com转载请标明出处.