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西交大MBA战略管理讲义3.ppt


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西交大MBA战略管理讲义3.ppt
文档介绍:
EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITIES
Internal Environment
CHAPTER 3
1

What have we learned last time?
2

Political/Legal
Economic
Technological
Global
Demographic
Sociocultural
Competitive
Environment
Industry Environment
Components of the General Environment
3

Threat of Substitute Products
Threat of New Entrants
Threat of New Entrants
Rivalry Among Competing Firms in Industry
Bargaining Power of Buyers
Bargaining Power of Suppliers
Porter’s Five Forces
Model of Competition
4

Effects of Entry Barriers and Exit Barriers on Industry Profits
Entry Barriers
Exit Barriers
High
Low
High
Low
5

Low, Stable Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Effects of Entry Barriers and Exit Barriers on Industry Profits
6

High, Stable Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
7

Low, Risky Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
High, Stable Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
8

High, Risky Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
High, Stable Returns
Low, Risky Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
9

Concept to Note
Sustained Competitive Advantage
10
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  • 时间2021-05-15