营销趋势和技术指南英文版.docx

The document was prepared on January 2, 2021
营销趋势和技术指南英文版
2017 TRENDS
& TECH GUIDE
FOR B2B SALES
+ MARKETING
TABLE OF CONTENTS
3 Authors
4 Introduction
5 Managing Millennials
9 Account-Based Marketing & Sales Strategies Come of Age
12 The New CMO
17 The Segmented Sales Force
21 Customer Experience: A Unifying Force for Sales & Marketing
24 Personalize Everything: From Messaging to Management
28 The Consolidated Technology Stack
32 The Currency of Trust
36 Machine Learning: Predictive Sales and Marketing
AUTHORS
Prezi
Prezi is the cloud-based presentation software that helps you connect
powerfully with your audience. Unlike slides, Prezi’s zoomable canvas
shows relationships between the big picture and ne details, putting ideas
into context and engaging viewers in a unique and visually exciting way.
Prezi is in the business of making presenters great.
Contributors: Adam Wooley, Director of B2B Marketing. Chelsi Nakano,
B2B Content Strategy & Development. Bogdan Zlatkov, Content
Marketing Manager.
Ambition
Ambition is a Harvard Business Review-endorsed performance tracking,
management and motivation platform built speci?cally for client-facing
teams in sales, support, marketing and account management. PwC,
Lyft, MemSQL, Filemaker, FiveStars, UPS, and Outreach use Ambition to
enhance their culture and revenue. Accolades: #1 Sales Management Tool
for 2016 (Docurated); #1 Sales Tool You Should Be Using (Datanyze);
#1 Service Provider for Sales Gami?cation & Recognition (AA-ISP); and
#2 Category Leader in Sales Performance Management (G2 Crowd).
Contributors: Jared Houghton, Chief Sales Of?cer. Brian Trautschold,
Chief Operations Of?cer. Jeremy Boudinet, Director of Marketing.
LeadGenius
LeadGenius is an Account-Based Marketing and lead generation platform.
LeadGenius uses a unique combination of machine learning and human
intelligence to help B2B marketing and sales teams nd and connect with
decision makers at the