The document was prepared on January 2, 2021
& TECH GUIDE
FOR B2B SALES
TABLE OF CONTENTS
5 Managing Millennials
9 Account-Based Marketing & Sales Strategies Come of Age
12 The New CMO
17 The Segmented Sales Force
21 Customer Experience: A Unifying Force for Sales & Marketing
24 Personalize Everything: From Messaging to Management
28 The Consolidated Technology Stack
32 The Currency of Trust
36 Machine Learning: Predictive Sales and Marketing
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Contributors: Adam Wooley, Director of B2B Marketing. Chelsi Nakano,
B2B Content Strategy & Development. Bogdan Zlatkov, Content
Ambition is a Harvard Business Review-endorsed performance tracking,
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Contributors: Jared Houghton, Chief Sales Of?cer. Brian Trautschold,
Chief Operations Of?cer. Jeremy Boudinet, Director of Marketing.
LeadGenius is an Account-Based Marketing and lead generation platform.
LeadGenius uses a unique combination of machine learning and human
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