广州市从化区地理位置优越，气候暖和，非常适合从化荔枝的生长。2018 年，从化区荔枝产量5.7万吨，约占从化区水果产量的41%o从化区是广州最重 要的荔枝产区之一。随着电商的发展，互联网已成为销售荔枝的不可或缺的渠道。 从化区荔枝产业随着电商的崛起而迅速发展。
本文阐述了从化区荔枝产业电商发展的现状以及特点，剖析了当前从化区荔 枝产业发展电商存在的各种问题，就解决从化区荔枝产业发展电商存在的问题提 出解决对策。
本文运用了文献资料法，全文分为三大部分，第一部分讲述了从化区荔枝产 业电商发展是现状和特点。第二部分分析了从化区荔枝产业电商发展存在缺乏电 子商务人才、物流服务站点的建设覆盖面不够全面和冷链物流体系不完善等问题。 第三部分是提出了一些有助于从化区荔枝产业电商发展的策略，包括培养和吸引 电子商务人才、加强物流服务站点建设和完善冷链物流体系。
Conghua District of Guangzhou has a good geographical position and mild climate, which is especially suitable for litchi growth. In 2018, the production of Conghua litchi was 57000 tons, accounting for about 41% of the fruit production in Conghua district. Conghua is a very important litchi producing areas in Guangzhou. With the development of e-commerce, the Internet is a necessary channel to sell litchi.The litchi industry in Conghua district develops rapidly with the rise of e-commerce.
This paper described the actuality and features of the development of litchi industry e-commerce in Conghua District, analyzed various problems existing in the current development of litchi industry e-commerce in Conghua District,and propound some solutions.
This paper uses the literature method,there are three parts in the text. The first part described the actuality and features of the development of litchi industry e-commerce in Conghua District. The second part analyzed the questions of the progress of litchi industry e-commerce in Conghua District, such as the lack of e-commerce talents, the lack of comprehensive coverage of the construction of logistics service stations and the imperfect cold chain logistics system. The third part propound some solutions for the development of e-commerce industry in Conghua District, including training and attracting e-commerce talents, strengthening the construction of logistics service stations and improving the cold chain logistics system.
Key words: Conghua Lichee industry electricity supplier Internet +
一、 引言 1