四海商舟外贸电商营销sns营销实战操作.pdf

四海商舟外贸电商营销--SNS营销实战操作
主讲：四海商舟
海外营销专家
课程地址：
DEMOGRAPHICS
& STATISTICS
JAN 2012
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
EXECUTIVE SUMMARY
• LinkedIn’s members have reached 147 million, although this figure is an approximationprovided byLinkedIn
• The standard user of LinkedIn is male (%) and aged between 25 and 54 years (%); compared to the previous year,
the percentage of teenagers (18-24) has grown more than other age groups
• NorthAmerica and Europe represent % of users with about million
• The 10 countries with more users: United States ( million), India ( million), United Kingdom ( million), Brazil
( million), Canada ( million), France ( million), Netherland ( million), Italy ( million), Australia ( million) and
Spain (2,6 million)
• In the 10 major countries is concentrated 79% of members,and 40% of all LinkedIn members reside in the United States
• Considering the number of members, Brazil has overtaken Canada, France has overtaken Netherlands, Italy has overtaken
Australia,compared with January 2011 data
• Latin America, Asia and Africa are the areas with the highest concentrations of younger members (under 34 >70%), while
North America,Europe and Oceania are the areas with the highest concentrations of mature members (over 34 >40%)
• There is still a high concentration of men in the Middle East’s countries, which exceeds 86% in Pakistan and Saudi Arabia; in
four countries, female member’s concentration exceed the male’s one: Romania (53%), Bulgaria (53%), Finland (51%) and
China (51%)
Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
EXECUTIVE SUMMARY
• Compared to January 2011,LinkedIn’s member have grown by45% worldwide
• It’s interesting to note that countri