宝洁公司的战略实施与控制系统PPT学习教案.pptx

会计学
1
宝洁公司的战略实施与控制系统
Choice Cascade to Define the Choices
What are our
goals and
Aspirations?
Where will
we Play?
What
Capabilities
must be in
place to win?
How will we
Win in
chosen market?
What
Management
Systems are
required?
第1页/共44页
Choice Cascade to Define the Choices
What are our
goals and
Aspirations?
Where will
we Play?
What
Capabilities
must be in
place to win?
How will we
Win in
chosen market?
What
Management
Systems are
required?
第2页/共44页
Re-cap on lecture 1
Where will we play?
Total Shareholder Return calculations by Global Business Unit
How will we win? Commercial Strategy
Focus on core brands
Consumer Is Boss
Win with winning customers
Competitive retail margins strong
Tailor Investments By Customer
Be Strong With Global Customers
Get the value equation right
Know the competitors
What capabilities must be in place?
Global matrix structure: Global Business Units (GBUs) and Market Development Organizations (MDOs)
Individual accountability, Work & Development Plans
第3页/共44页
HOMEWORK
What share of shelf does YES have ?
What do you think it has in market share ?
What do you learn from the pricing and sizing you see?
Why might it be so ?
What influences the shelf positioning ?
What would your YES strategy be?
第4页/共44页
HOMEWORK
What share of shelf does YES have ?
Ca. 60%
What do you think it has in market share ?
Same as shelf share (60-70%)
What do you learn from the pricing and sizing you see?
Why might it be so ?
Smaller sizes offer “extra benefits, but are more
expensive pr. ml
What influences the shelf positioning ?
Looks like the big bottles are at the bottom
What would your YES strategy be?
第5页/共44页
Choice Cascade to Define the Choices
What are our
goals and
Aspirations?
Where will
we Play?
What
Capabilities
must be in
place to win?
How will we
Win in
chosen market?
What
Management
Systems are
required?
第6页/共44页
Implementing strategy First: Understanding the customer
HOW WILL