Global Marketing(ppt 339页) Some Abouts About me About this course About the project About the examination About grading Text Structure Introduction to global marketing The global marketing environment Global market opportunities Global marketing strategy Global marketing program Global marketing management List of Questions What is global marketing? Do we have to go global? Why? Where shall we go? What shall we know before plunging ourselves into the storming sea? How can we survive and thrive in a foreign market? .... 中国最庞大的资料库下载 Global Marketing-- Introduction What is Global Marketing? What is marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. The Three Principles of Marketing Customer Value Value Equation: V=B/P Differential Advantage Focus What is global marketing? Practicing marketing in the global environment. An organization that engages in global marketing focuses its resources on global market opportunities and threats Globalization An open economic system Non-discrimination Global brands Global structures
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