什么是搜索引擎优化：SEO？毕业论文外文翻译.docx

What is search engine optimization: SEO?
ABSTRACT
Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines.
SEO “Search Engine Optimization " is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed.
KEY WORDS: SEO, Search Engine Optimization, Page Rank, Backlink, Bot, Meta Tags, Social Media.
Introduction
Internet is a wide community including millions of users and it is also named as one of today ' smost important communication tools. This wide community is also known as an important customer potential for everyone who thinks about business works based on Internet environment. Internet has become new channel of the business area in the modern world in which it is not possible to reach such a wide volume by using traditional selling channels. The working method, which has changed with the Internet, has created some changes in other areas and it has also enabled companies to need Internet based marketing activities. As a result of increasing popularity of the Internet, a crowd, which is also named as " electronic community" was appeared. Marketers, who try to reach users in a fast and effective way with direct marketing method and also reduce customer reaching -costs, aim
to reach electronic communities that have big potentials. According to com -
nies, this crowd, which is also named as electronic community, is evaluated as a customer. Because of this, they try to introduce and market their companies via developed web sites. On the other hand, they also know that the most important and effective introduction and marketing way is taking part on top lists of search engines.
Whereas Internet includes hundred thousands of web pages, it is better