汽车家园服务联盟汽车团队创业策划书.docx

Company number【1089WT-1898YT-1W8CB-9UUT-92108】
汽车家园服务联盟汽车团队创业策划书
汽车家园服务联盟汽车团队创业策划书
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汽车团队
创 业 策 划 书
目录
第一章 概要 ················································02
一、公司介绍········································· 02
二、项目背景···········································05
第二章 市场分析················································06
一、市场计划 ··········································· 06
二、销售策略············································06
第三章 竞争分析················································07
一SWOT分析··············································07
二 竞争策略··············································08
第四章 营销方案················································09
一 市场计划··············································09
二 销售策略··············································09
第五章 财务分析················································ 10
一 资金来源············································· 10
二 投资（财务）效益可行性······························ 10
三 效益指标············································· 12
四 风险防范············································· 12
第六章 管理体系·············································· 14
一 公司性质············································ 14
二 公司的组织形式····································· 14
三 队伍管理············································· 14
四 具体人员分配········································ 15
五 发展战略············································ 16
六 创新机制············································ 16
第七章 附录·····················································18-30
一 公司管理人员职责······································18
二 企业模式··············································26
三 企业管理············································ 27
第一章 概要
公司介绍:
通过整合常州地区的汽车服务行业资源，优化资源配置，实现互利共赢。简单的说就是搭建一个第三方服务平台即成立一个汽车联盟，车主可以免费注册加入我公司汽车联盟。
据统计资料，截至2010年常州地区私家车保有量突破36万辆，并继续以高速增长。将车辆资源争取过来，我公司凭这么多的汽车资源可以：1、与保险公司谈判，降低保险费，这样车主的汽车保险就会愿意交予我公司代理，从而获取部分收益。2、与常州地区各个行业谈（汽车修理站、加油站、驾校、酒店宾馆、饭店、娱乐休闲等一系列汽车车主可能会去消费的场所），我们为