Sameer Mathur Direct Marketing Direct Marketing 2 Online Retailing 3 Catalog Retailing Circa 1977 4 Advantages 5 Television Home Shopping 6 Television Home Shopping 7 Telemarketing 8 Disclaimer These slides have been compiled from multiple, non-credited sources, in order to teach an introductory course in Marketing Management at McGill University during Fall 2010. These slides are free. Permission for non-profit academic use is granted. Copyright is retained by the original content creators. 谢谢观看/欢迎下载 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH