外文翻译 汽车4S店营销服务.doc

河南科技大学高等教育自学考试毕业论文外文文献及翻译 1 外文文献翻译汽车检测与维修专业(本科) 市地: 南阳市准考证号: 130210100250 姓名: 李龙河南科技大学高等教育自学考试河南科技大学高等教育自学考试毕业论文外文文献及翻译 2 外文文献及翻译 Automotive marketing services are always panied by Auto 4S shops or automobile dealers and customers arising in the course of cooperation. Into in the whole process of marketing services before-sale service, in-sale service and after-sale service. Car sales Qian service is through marketing personnel to car products of related related information made to target customer, including car of technology indicators, and main performance, and configuration and price,; sales in the service is is for customer provides advisory, and shopping guide, and ordered, and settlement and car junction, service; car after-sales service is for customer on car do debugging, and maintenance, and maintenance,, excluded technology fault, provides technology support, sent products improved or upgrade information and get customer on car products and service of feedback information. Auto market "after-sales service" appear inevitable e is the result of petition. Car products in development to must degree Shang, manufacturing technology parable, is car market from products steering service of main causes, however, after-sales service often is car 4S shop or car dealer of main strategy ACE, and reality of car after-sales service in the exists many of problem is consumer by unders