1/35
文档分类:研究生考试

中国经济管理大学MBA课件《供应链管理》学员问题探讨与案例分析.docx


下载后只包含 1 个 DOCX 格式的文档,没有任何的图纸或源代码,查看文件列表

特别说明:文档预览什么样,下载就是什么样。

下载所得到的文件列表
中国经济管理大学MBA课件《供应链管理》学员问题探讨与案例分析.docx
文档介绍:
中国经济管理大学
MBA 课件
《供应链管理》
学员问题探讨与案例分析
(苏尼尔 ?乔普拉著教材)
CHAPTER ONE
Discussion Questions
Consider the purchase of a can of soda at a convenience store. Describe the various stages in the supply chain and the different flows involved.
When a customer purchases a can of soda at a convenience store, his purchase represents the end of a supply chain’ s delivery of an item and the beginning of information regarding his purchase flowing in the opposite direction.
The supply chain stages include customers, retailers, wholesalers/distributors, manufacturers, and component/raw material suppliers. A customer ’ s purchase moves product towards the
customer and dollars and information towards the retailer.
The retailer places an order from the wholesaler/distributor to replenish stock, thereby moving information back up the supply chain while moving product down the supply chain. As the order is filled, the retailer will move dollars back up the supply chain.
The wholesaler/distributor transmits information and dollars to the manufacturer who produces product and ships it down the supply chain to the wholesaler.
Finally (or initially, depending on your perspective) the manufacturer moves orders (information) and dollars towards suppliers in exchange for material flow into their production processes.
Why should a firm like Dell take into account total supply chain profitability when making decisions?
Dell realizes that their ultimate success lies with the success of their supply chain and its ability to generate supply chain surplus. If Dell was to view supply chain operations as a zero sum game,they would lose their competitive edge as their suppliers ’ businesses struggled.
profit gained at the expense of their supply chain partners would be short lived. Just as a physical chain is only as strong as its weakest link, the supply chain can be successful only if all members cooperate and focus on a global optimum rather than many local optima.
What are some strategic p
内容来自淘豆网www.taodocs.com转载请标明出处.
非法内容举报中心
文档信息
  • 页数35
  • 收藏数0 收藏
  • 顶次数0
  • 上传人wwlgqnh
  • 文件大小61 KB
  • 时间2021-07-10