商务英语试题及答案.doc

商务英语试题及答案.docMatch a w o rd from A a n d B and p lete se n ten c e s 1—10、 Use each word from A twice>
A
a dv e r ti s ing/ c ons u mer/ mark e t / prod u ct / sale s
B
Beh a v i o r / b ud g et / camp a ign / for e c a s t / launch /life cycl e / p ro f i le / r es e a rch / s e gm e nt / t a rgets
10 The Pro duct life cycle isthelengthof time peo p I e co n tin u e t o b u y a parti c u 1 a r product、
Ma r ket resear c h sho we d ve r y good potential for ma r k eting the m a
g a zine to ex ecuti vesin t he a ge rang e 25—3 5、
A c o nsumer pro sim p I y a de s c ript i o n of a t y pi c al customer、
Our pany has establishe d its b rand nam e thro ugh a mu 1 ti一mill i on
multi一med i a ad v e r tis i ng c am p ai g n
The in t r o d u c t ion o f a p roduc t t o the mar k et is ca 1 le d the p ro d u c t I a unch>
o Family and f r i e nd s are a majo r fa c t or i n c onsumer b e havior> T h ey really influence what p e o p 1 e buy, where and how>
Ama rket segment is a gr o up o f c u s tome r s of similar ag e and in e 1 e v e 1 >
8。 I don't think cut t ing ou r a dvertis i ng b udget by h a If is a good i dea> Our campaigns are hig h ly s u c cess f ul an d a I ways gen e r a te hug e pro f it s in t h e I o ng t e r m>
9。 Our r epre s en t atives ar e under a lot of pre s sur e to me e t their s a I e s t arg e t s>
10 I , m a f raid I can only make a pes s i mistic s ales f o re c a st f o r Februar y and M a rch>
L an g u age R e view: Que stions
R e -or d er the word s t o mak e q u e s t i on s >
muc h a dver t i sin g d o how o n s pen d you ? How much do y o
u spe n d o n a dvert i s ing?
1 2 6 d o es endorsemen t m e an what ? W h a t does e ndorsement m e an?
3? st r e ng t hs and are pany's we a k ness e s w h at y our ? Wha t are you r pa n y's st r engths and w e a k ne s ses?
range d i d ex t e nd p ro d uct th e ir theywh en? When did they extend th e i r pr o d u c t r a nge?
is team leading sales who you r ? Who is 1 ea d ing y o u r