新编进出口英语函电 UNIT ONEppt课件.ppt

Welcome
to the Course of
Correspondence for
Import and Export!
1
可编辑课件
Up-to-date Correspondence for Import & Export
Requirements:
1. Be on time for class;
2. Preview what you are going to learn next class and review what you have learned in time;
3. Finish all the exercises assigned;
(oral work ,written task, pre-class work and in-class work)
4. Evaluation based on your attendence, class performance and your exercises
2
可编辑课件
Why do we learn letter writing?
3
可编辑课件
We have to communicate.
Three channels for communications:
Vis-à-vis [‘vizəvi]（面对面）
Verbal
Written
4
可编辑课件
Three Considerations for Evaluation ofChannels
Money
Time
Documentation
5
可编辑课件
UNIT ONE
Presentation and Layout of
Business Letters
6
可编辑课件
A letter is like a visit on paper.
7
可编辑课件
All the elements of business letter style come together to produce a reflection on paper not only of the writer’s ability and knowledge …… but also of an organization’s total image.
from Merriam-Webster’s Guide to Business Correspondence
8
可编辑课件
Well-written letters reflect a firm’s pride and concern for quality; Poorly-prepared correspondence can produce a negative impression that its recipients may have second thoughts about pursuing business with the firm. from Merriam-Webster’s Guide to Business Correspondence
9
可编辑课件
Essential qualities for well-prepared business letters:
Good quality stationery
Neat typing or printing
Even spacing
Short paragraphs
Correct grammar, spelling and punctuation
10
可编辑课件