移动式扩增实境(AR)智能手机，平板计算机及智能眼镜—Mobile Augmented Reality Smartphones, Tablets and Smart Glasses 2013-2018.docx

移动式扩增实境(AR):智能手机，平板计算机及智能眼镜
Mobile Augmented Reality: Smartphones, Tablets and Smart Glasses 2013-2018
Table of Contents
Executive Summary
1. The Evolution of Mobile Augmented Reality
Introduction
Defining Mobile Augmented Reality
AR and Camera Filters
Augmented Reality and Virtual Reality
a. Case Study: Microsoft Patent 20130196757 and AR
Augmented Reality Definition
Figure : Example of AR
How Does it Work?
Requirements for Mobile Augmented Reality
Enabling Technologies
QR Codes/AR Markers
Figure : QR Code Example
i. Case Study: ScanLife
a. Starbucks
Figure : ScanLife's Starbucks Campaign
b. Coca-Cola
Figure : ScanLife's Coca-Cola Campaign
Image Recognition/Markerless Tracking
i. Uses of Image Recognition
a. Case Study: Total Immersion
D'Fusion
Figure : Sample of the D'Fusion Technology in Action
-- TryLive
Figure : TryLive Watches
Key Drivers for Mobile Augmented Reality
Increasing AR-Capable smartphone Adoption
i. Contract Subsidies Push High-End Device Sales
ii. Budget Smartphones Are Increasingly Capable
iii. The New Cheaper End
Figure : QR Code to Juniper's Smartphone Futures Report
The App Store Revolution
i. Xiaomi as a Service Portal
Rising Consumer Mobile Internet Adoption
Figure : Forecast Number of Smartphone Users who Browse the Mo