商务英语试题及答案.docx

1 Match a word from A and B and complete sentences 1——10. Use each word from A twice.
A
advertising / consumer / market
/ product / sales
B
Behavior / budget / campaign / forecast / launch / lifecycle / profile / research / segment / targets
The Product lifecycle is the length of time people continue to buy a particular product.
Market research showed very good potential for marketing the magazine to executives in the age range 25—35.
A consumer pro simply a description of a typical customer.
Our company has established its brand name through a multi-million multi-media advertising campaign
The introduction of a product to the market is called the product launch.
Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how.
A market segment is a group of customers of similar age and income level.
I don' t think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.
Our representatives are under a lot of pressure to meet their sales targets,
r m afraid I can only make a pessimistic sales forecast for February and March.
Language Review: Questions
2 Re-order the words to make questions.
1 much advertising do how on spend you ? How much do you spend on advertising?
does endorsement mean what ?What does endorsement mean?
strengths and are companyJ s weaknesses what your ? What are your company' s strengths and weaknesses?
range did extend product their they when ? When did they extend their product range?
is team leading sales who your ? Who is leading your sales team?
3 Complete each question with an appropriate word.
_Did your market share increase last year?
__What_ kind of products do footballers endorse?
Are they doing any market research at the moment?
_Which of these two products is more successful?
Have you met our new manager?
How often do you launch a new product?
_Has Kaori phoned recently