网络营销的技术依据-----外文翻译(原文 译文).doc

网络营销的技术依据-----外文翻译(原文+译文)
外文资料及中文译文
　　　　　　　作 者 姓 名　　　　　　　专 业 市场营销
　　　　　　　指导教师姓名
　　　　　　　专业技术职务 教授
The technical basis of network marketing
Peter Kenzelmann
　　　Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet[Edit] the theoretical basis for the network marketing
　　　Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory　　　A Direct Response Network Marketing Theory
　　　Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation　　　Direct marketing theory is the 20th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to produce any measurable response and or use the Stock Exchange reached one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficult