努比亚手机的营销策略浅析.doc

1 驻马店职业技术学院毕业论文( 设计) 财经系市场营销与预测专业班级 11级市场营销学号 1********** 课题名称努比亚手机的营销策略浅析学生姓名邱静指导教师陈月平 2 努比亚手机的营销策略浅析邱静摘要我国移动通讯业发展迅速, 中国手机用户总数已达 9 亿多户,中国已经成为全球最大的手机市场。面对容量巨大且竞争激烈的手机市场环境,努比亚手机作为国产手机的一个品牌,它异军突起,通过一套优秀的营销策略,引起了强烈的反响。这篇论文以努比亚手机营销策略为研究对象,通过对努比亚手机现行的品牌策略、市场定位、价格和促销策略、渠道策略等进行分析,归纳出努比亚手机现行营销策略已具备的优势和其主要问题所在,最后对努比亚手机提出一些建设性的建议并且进行简单的总结。以便于努比亚公司能从中有所启发,同时也能为国内手机公司取长补短之用。关键词努比亚手机营销策略市场 3 Nubia mobile marketing strategy analyses Q iujing abstract Total number munications industry has developed rapidly in our country, the Chinese mobile phone users has reached 900 million households, China has e the world's largest mobile phone with huge capacity petitive mobile phone market environment, Nubia mobile phone asabrand ofhomebred mobile phone, it emerged, through aset ofgood marketing strategy, caused astrong paper with Nubia mobile marketing strategy asthe research object, through tothe Nubia phone current brand strategy, market positioning, price and promotion strategy, channel strategy, such as analysis, induces the Nubia mobile marketing strategy has the advantage ofthe current and its main problem, finally puts forward some constructive Suggestions and toNubia mobile phone for simple order toinspire pany can, atthe same time also for the domestic mobile plement each other. keywords Nubia mobile phone market marketing strategy 4 目录摘要................................................................................................................................ 2 abstract ........................................................................................................................ 3 绪论................................................................................................................................ 5 第一章努比亚品牌介绍.............................................................................................. 5 努比亚品牌介绍.............................................................................................. 5 努比