论网页设计中平面视觉元素的传达.pdf

论网页设计中平面视觉元素的传达


摘 要

网页设计作为新的视觉语言,已经成为信息交流中极具影响力的新
兴媒体，它不仅综合了平面设计中文字、图形、色彩、等平面视觉元素，
还加入了声音、动画等视听元素，丰富了我们的信息交流方式，本文以
网页设计中平面视觉元素的应用为主线，探讨了万维网的发展，网页的
构成要素、视觉流程和审美原则，其中特别分析了平面视觉元素在动画
中的创新应用，就（1）视觉设计的动态表现、（2）点、线、面的动静结
合（3）色彩在动画中的混合配搭（4）视听组合的不同特性和作用，阐
述了网页设计中平面视觉元素对网页整体视觉效果的影响。
在网页设计中所涉及的范围非常之广泛,它需要其视觉审美、构成要
素、视觉流程、等诸多方方面面都达到完美的统一。
关键字 色彩 构成要素 动画 审美
ABSTRACT
Web design as a new visual language, has become the most influential
information exchange of new media, it is not only a comprehensive layout
design of text, graphics, color, such as graphic visual elements, have joined
the sounds, animations and other audio-visual elements, enrich our
information communication, based on web design of visual elements as the
main application, discusses the development of web pages, and the elements,
visual aesthetic principles and procedures, especially analyses the plane
visual elements in animation, innovative application of visual design (1), (2)
the dynamic performance of dot, line, face combining static (3) in the mixed
color supplement (4) the combination of different characteristics and
audio-visual effects in web design, expounds the overall visual elements in
web plane visual effect.
In web design in the scope of very wide, it needs the visual aesthetic,
elements, visual flow, every aspect of the perfect unity.
目 录


绪论.................................................................. 1
一、 网页设计的构成元素 .................................... 1
1、文字的编排 ............................................... 2
2、图片的运用 ............................................... 3
3、色彩应用 ................................................. 3
二、网页设计中的视觉流程与审美原则 .......................... 4
1、视觉流程的三个阶段： .............................