国际企业管理复习大纲.doc

国际企业管理复习大纲.docChapter 1： Globalization and International Linkages 全球化和国
际化
Characteristics of MNCs:
manufacturing, distribution, R&D, high-value-activities abroad
develop international management expertise
10 flatteners:
11/9/89柏林围墙倒塌
8/9 /95网景浏览器的诞生
Work flow software工作流程整合的软件
Uploading开放原始码运动
Outsourcing业务流程外包
Offshoring境外生产
Supply-chaining 供应链
Insourcing承包企业内部业务
In-forming资讯搜索革命
The Steroids高科技工具
The influence of MNCs:
Poverty: Enhanced or Diminished?（贫困:增强还是减弱）
Child Labor:Increased or Reduced?
Women:Harmed or Helped?
Democracy?（民主）
Culture:lmperiled or Enriched?(濒危或丰富)
Wages and Labor Standards?
Environment?
Corporations:Predatory (掠夺性)or Beneficial?
Chapter3： Ethics and Social responsibility(商业伦理和社会责任)
Pyramid of Corporate Social Responsibility (CSR)
Figure 3
The Pyramid of Corporate Social Responsibility
PHILANTHROPIC
Responsibilities
Be a good corporate citizen
Contribute resources
to the community；
improve qualify of life.
ETHICAL
Responsibilities
Be ethical.
Obligation to do what is right, just,
and fair. Avoid harm.
LEGAL
Responsibilities
Obey the laiu.
Law is society's codification of right and wrong.
Play by the rules of the game.
ECONOMIC
Responsibilities
Be profitable.
The foundation upon which all others rest.
Economic Components(Responsibilities)
It is im porta nt to perform in a manner con siste nt with maximizi ng ear nin