1/57
文档分类:外语学习

高级综合商务英语1-unit-7-mass-customization.ppt


下载后只包含 1 个 PPT 格式的文档,里面的视频和音频不保证可以播放,查看文件列表

特别说明:文档预览什么样,下载就是什么样。

下载所得到的文件列表
高级综合商务英语1-unit-7-mass-customization.ppt
文档介绍:
Lead-in
Text A: BMW Drives Germany
Text B: How Mass Customization Is Changing Our World
第一页
Lead-in
第二页
Case Study
MyMuesli, the manufacturer of cereal food, enables the users to customize a food product through online interaction.
Q1. What is “customization”? Do you like MyMuesli’s customizing its cereal food? Why or why not?
第三页
However, the company neglected robust processes of mass customization. Whenever a report on customers’ favor was published, the manufacturing capacity was insufficient. For lack of human labor mixing muesli from about 65 different categories of options by hand, the company had to turn down prospective customers by setting a daily order limit.
Q2: Is there any solution to this problem?
第四页
Q3: What lessons of potential risks of customization can be learnt from this case?
第五页
Q4: In your opinion, what products are more suitable for mass customization?
第六页
Text A BMW Drives Germany
第七页
Structural Analysis
Para.
Main Topics
Para. 1-4
BMW’s mass customization used as a marketing device and an effective means of injecting flexibility into BMW.
Para. 5-8
BMW symbolic of German economy
Para. 9-11
BMW’s highly automated Leipzig plant conducive to mass customization
第八页
Para. 12-18
BMW’s attempt to handle the key issues of mass customization: workforce flexibility, production capacity expansion, product-line expansion.
第九页
Part I Questions about Part I
Q1. What’s the main idea of Part I (Para. 1-4)?
BMW used mass customization to promote its sales as a handy marketing device and to inject flexibility into almost every aspect of the company, particularly, manifested by its ability to cater for fickle customer desires and its rhythm of work.
第十页
内容来自淘豆网www.taodocs.com转载请标明出处.