云南省基层中医药发展的SWOT分析及战略研究.doc

云南省基层中医药发展的SWOT分析及战略研究
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赵强
　　[摘要] 为探寻推动云南基层中医药快速发展的战略路径，本文运用SWOT法分析云南基层中医药发展内外环境，可知，云南基层中医药发展有着中医药资源丰富与文化悠久、民营医疗机构蓬勃发展等优势，但也存在管理体制不健全、硬件基础薄弱、基层中医药服务网络协同机制不完善等劣势。在政府不断加大基层中医药建设力度、群众热衷中医药的有利机遇下，重点要解决人才队伍弱、中医药服务能力低、基层中医药生存环境差等问题。通过分析定位，云南基层中医药发展应选择增长型战略，以政府的重视和投入为根本，以中医药人才队伍建设为核心，以巩固民众需求为基础，抓住大健康产业发展机遇，持续推进基层中医药快速发展。
　　[关键词] 云南；基层中医药；SWOT；战略选择
　　[中图分类号] R647 [文献标识码] A [文章编号] 1673-7210（2016）05（c）-0131-05
　　[Abstract] To search for the strategic path of rapid development of grassroots level of TCM service system in Yunnan， this article applies SWOT （strengths， weakness， opportunities and threats） analytical theories to analyze internal and external environment for development of Yunnan grassroots level of TCM and come to the conclusion that Yunnan has the advantages of rich TCM resources and culture history， flourishing private medical institutions and so forth， but there are disadvantages like imperfect management system， weak hardware foundation， imperfect network synergy mechanism of grassroots level of TCM service. Under the situation of government's continuous investment in grassroots level of TCM construction and people's enthusiasms for TCM， the key work is solving the problem of lack of professional talents， low service ability and poor surviving environment of grassroots level of TCM. Through analysis， Yunnan grassroots level of TCM should select growth-oriented strategy which take the government's attention and investment as fundamental， team building as the core， consolidation of public needs as the basis， seize opportunities of developing great health industry and persistently promote the rapid development of grassroots level of TCM.
　　[Key words] Yunnan； Grassroots level of TCM； SWOT； Strategic choice
　　中医药作为我国独特的卫生资源、潜力巨大的经济资源、具有原创优势的科技资源、优秀的文化资源和重要的生态资源，在经济社会发展的全局中有着重要的意义[1]，其“治未病”思想及“简、便、廉、验”的优势，十分契合基层医疗卫生需求，长期以来具有良好的群众基础。云南地处边疆，经