I / 39 Abstract Private enterprise is the most active subject in the market, has an important influence in promoting China's socialist market economy and employment. With the further development of reform and opening up and liberalizationof trade, a growing number of private enterprises gradually enter the international market, participate in international competition, but there are many problems in the development process, facing many challenges. The paper’sanalysis is mainly from the foreign trade of private enterprises, trade structure and trade patterns, finding they hardly all face problems of unbalanced regional development, unreasonable export structure, lagging management and financing difficulties, And then putting forward the corresponding countermeasures to optimize the export product mix, take the road of brand strategy, adjust and improve the financing system, improve foreign trade service