有趣的消费心理课件.ppt

有趣 消费心理
Content
Face psychology
Group psychology
Bargain Mentality
Comparison psychology
Psychology of show off
Curious psychology
Face psychology
China's consumers have very strong face complex,driven by the face psychology, Chinese consumption will surpass even far more than their ability to pay or buy.
中国 消费者有很强 面子情结, 在面子心理 驱动下, 中国人 消费会超出甚至大大超出自己 购置或者支付能力。
Marketers can take advantage of the consumers’face psychology, to find market, obtain premium and achieve the sales.
营销人员能够利用消费者 这种面子心理, 找到市场、获取溢价、达成销售。
In the terminal sales, shop assistants often through praise consumers vision are unique, and how to match the product and consumers , let consumers feel they have the honour, thus achieve the sales.
终端销售中, 店员往往经过称赞消费者 眼光独到, 而且产品怎样与消费者相配, 让消费者感觉大有脸面, 从而达成了销售。
MELATONIN use Chinese face psychology when they send gifts, found the market in the city even the countryside.
脑白金就是利用了国人在送礼时 面子心理, 在城市甚至是广大农村找到了市场;
Face psychology
Face psychology
In those years , TCL inlaid precious stones on the phone, obtained the position in high-end mobile phone market, so as to obtained high profits;
当年 TCL凭借在手机上镶嵌宝石, 在高端手机市场获取了一席之地, 从而获取了高利润。
Group psychology
Group psychology refers to a phenomenon that individual's ideas and behaviors due to the groups’ guidance or pressure, and tend to be consistent with most people . On many purchase decisions, consumers will show conformity tendency.
从众心理指个人 观念与行为因为受群体 引导或压力, 而趋向于与大多数人相一致 现象。消费者在很多购置决议上, 会表现出从众倾向。
In practical work , we can also take the initiative to take advantage of people‘s herd mentality.
在实际工作中, 我们还能够主动利用大家 从众心理.
Group psychology
When shopping, people like to go to shops where have a lot of people. When choosing brands, they favor the high market share of brand ; When choosing tourist spots, they prefer choose hot spots and tourism hot-line .
购物时喜爱到人多 商店;在品牌选择时,偏向那些市场拥有率高 品牌;在选择旅游点时