美国网络零售业报告.pdf

State of the . Online Retail
Economy in Q1 2017
May 10, 2017
Andrew Lipsman
SVP Marketing & Insights
comScore, Inc.
Agenda
Review of Key Macroeconomic Trends
Consumer Perceptions of the Economy
Key Online Buyer Metrics
Product Category Overview
Leading Retailers & Industry Trends
Mobile Shopping & Commerce
On-Demand Commerce & Services
Key Takeaways
Q & A
© comScore, Inc. Proprietary. 2
Analysis Parameters & Definitions
• E-Commerce data includes all worldwide buying on . sites using a desktop
• M-Commerce data includes all worldwide buying on . sites using a mobile device
• Total Digital Commerce is the sum of e-Commerce (desktop) and m-Commerce (mobile)
• Unless otherwise noted, the terms “mobile” and “m-Commerce”
refer to “smartphone” plus “tablet”
• Unless explicitly stated otherwise, the term e-Commerce
refers to online retail spending, as measured by comScore, which
excludes travel, autos and auction sites
• Behavioral activity shown includes data through March 31, 2017
• Custom comScore Survey
• week of April 25, 2017 (n=2,500)
© comScore, Inc. Proprietary. 3
Validation of comScore e-Commerce sales trends:
comparison of comScore data to . Department of Commerce yields a high correlation of
40% Quarterly . Digital Commerce Growth* vs. YA
35% Dept. of Commerce (DOC) comScore Estimate of DOC
30%
25% Correlation:
20%
15%
10%
% Growth vs. vs. Growth % YA
5%
0%
Q1 '05 Q4 '05 Q3 '06 Q2 '07 Q1 '