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文创旅店之服务体验设计模式探讨.pdf

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Service Science and Management 服务科学和管理, 2015, 4, 53-62

Service Experience Design Model Research
for HOTELDAY+ Group
Chun-Liang Chen1, Rung-Tai Lin1, Yige Jin2
1Graduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City, Taiwan
2Industrial Design, Shanghai Art & Design Academy, Shanghai

Received: May 13th, 2015; accepted: Jul. 10th, 2015; published: Jul. 17th, 2015

Copyright © 2015 by authors and Hans Publishers Inc.
This work is licensed under the Creative Commons Attribution International License (CC BY).

Abstract
The objective of this research is to construct a qualia service experience design model for new-
style culture creative hotels and to explore how new-style culture creative hotels can establish the
qualia service experience. This research has chosen the HOTELDAY+ Group—the biggest cultural
creative design hotel chain store in Taiwan to

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